John is a well-known for writer, speaker and adviser in consumer behaviour, branding and strategic marketing, with clients drawn from all industry sectors and all states of Australia. He has owned and managed a number of local and national businesses. In addition to Rangelands John is currently a director Water Purified, Picasso Capital Management and Linc Capital, Foodbank and Community Vision. He was previously a director of Landcorp, Transperth and Perth Bus, Save the Children Fund, Days of Change, Merrilinga Young Children’s Foundation, United Way Australia and the WA Theatre Company. John also produces honey on his farm in Manjimup.